My Japan Crate is full of funny faces!

Ever wonder why Japanese candy is full of funny faces?

may japan crate faces

 

 

face bread

 

 

 

What is behind this Japanese focus on kawaii characters and mascots?

The kawaii phenomenon began in the 1970’s, although no one knows exactly how it started. One day, Hello Kitty, the original kawaii mascot, was invented. The next, high school students began purposefully writing in childlike handwriting and adult women began to use baby talk. The Japanese fixation with “cute” was born.

 


cheetos

 

 

 

 

 

The English translation for “Kawaii” is”cute.” In Japanese, however, the word also connotes a child-like innocence and helplessness. In a country where growing up is synonymous with obligation and rules, maintaining childhood is form of rebellion.

 

 

 

 

Kawaii candy packaging appeals to both children and adults. In Japan, consumers value packaging and
are willing to pay more for it. This means that substantial resources can be used to develop and market candy mascots and characters.


paw gummypokemon

monkey

 

 

Although it’s easy to view this kawaii trend as foreign, we enjoy these cute characters just as much as our Japanese counterparts. The cute faces and characters are a big part of what make Japanese candy fun and different. It’s like meeting a new friend in your crate each month!

80248e4420853261d46b30233a7dc655

c033234e3d93f17703413d017ebbd861

sour grapes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Do you find the kawaii packaging as fun as we do?

 

What’s your favorite face/character from May’s Japan Crate?

5 Comments
  1. I really love this months Japan Crate.! I love that it came with some normal snacks like cheetos! I really like having more than just the candy! Please include more snacks in boxes! Thank you for your hard work!

  2. I too, enjoyed the cheetos immensely! I had to fight off the rest of my family from swooping in on my treasure like ravenous vultures. Thank you for fulfilling my sweet and savory cravings. 🙂 Looking forward to next month’s crate. Thanks!

  3. I love the snack food that was included …. But I also love the squishy bun charm. I hope that maybe in the chirstmas / december box you guys could add another bonus item. Or maybe just add the bonus item for premium buyers.