Welcome Japan Crate’s Newest Line: Umai Crate!
From our Founder, Hank Rao:
We’d love to introduce the newest crate in the Japan Crate family – Umai Crate! Umai Crate is your monthly subscription to the most delicious and exclusive Japanese instant noodles including ramen, soba, yakisoba and others!
Umai crate was launched based on a survey we sent to our subscribers on what crate they would love to see next. After carefully analyzing the data, one of the most popular choices was a noodle/ramen style crate. The feedback was overwhelming, and we already have strong relationships with unique Japanese suppliers, so the decision to move forward with the launch of Umai crate was a no brainer.
In Japan, instant noodles are regarded as a convenient, delicious and fun option for a meal. It’s even the self-admitted best invention from Japan! Unfortunately, the same sentiment is not held true outside of Asia, with instant noodles having a stigma of being boring, cheap and a college snack.
Instant noodles in Japan are delicious, fun and use ingredients/flavor combinations that simply put the more commonly referenced Top Ramen to shame. The problem is, it’s near impossible to try these variants of instant noodles if you don’t live in Japan or in a city with Asian markets, and the current options of buying online are unreliable, slow and overpriced. We decided to launch Umai Crate to change that.
Umai Crate is your entryway into the world of delicious, fun and exciting instant noodle culture in Japan. Each month we curate a fun variety of instant noodles from Japan and send them directly to your door so that you can experience the wonderfully delicious and fun flavors of Japan, all for an economic price. We will include recipes, descriptions, and utensils/accessories for those who are new to Japanese noodles as well!
We’re excited for you to try your first Umai Crate and hope that you love everything we’ve included. As Umai Crate is at an early stage, we will be extra receptive of the feedback and ideas we receive from our subscribers. We are excited to continually transform Umai Crate into the most delicious and fun experience that it can be!