Japanese Snacks as Candy



Let’s learn about the snacks in October’s Crate that take after traditional Japanese foods!


Umaibō Sticks



In October’s crate, you received three of these Umaibo Sticks. Literally translated to “Tasty Sticks,” Umaibō is a flakey and crunchy snack created in 1979. These days, it’s available in a huge variety of flavors including Burger, Shrimp, and Mayonnaise.

This month, we wanted you to experience something completely new and unique, so we’ve included Gyūtan flavor. What is it? Well, Gyū means beef and Tan comes from tongue – so you have Beef Tongue.


Don’t let the flavor discourage you (and don’t worry–theres no real beef in these!), it’s a great savory snack that provides an excellent balance to all of the other sweets in your crate!

Other popular flavors of Umaibō include: Corn Potage, Natto (fermented soybeans), Cheese, Chicken Curry, Chocolate, Kabayaki, and Monjayaki. There are also several ways to cook using Umaibo because of its unique flavor and texture. Have you ever tried it? If so, what is your favorite dish that includes it?

We hope you enjoyed the unique flavor journey of Umaibō!


Chocolate Mini Pancakes (Dorayaki)


A contrast to the salty Gyūtan Umaibo, Dorachocos! Chocolate mini pancakes, based on the traditional red bean-filled Japanese snack, Dorayaki. These fluffy, mini pancakes are moist and delicious with a smooth chocolate filling. 

The traditional Japanese confection is a red-bean pancake consisting of two small pancake-like patties, filled with sweet Azuki red bean paste.  These are said to have gotten their name when a farmer used a gong (dora means gong in Japanese) left behind by a samurai to fry pancakes.


You may have seen them in the Japanese manga & anime, Doraemon, where the character Doraemon loves Dorayaki so much that he falls for any trap involving them! We can’t blame him; it’s so delicious!

doraemon-01Have you ever tried traditional Dorayaki? What do you think of the chocolate version?

Let us know how you enjoyed these unique Japanese snacks based after popular Japanese foods and flavors! (◕‿◕✿)

  1. October’s Japan Crate is the first that my family bought as a bonding experience… and it was wonderful! It seemed that most of the items had a soda theme, which was neat. Everything was super delicious! I was just sad that there wasn’t any red bean paste… I’d almost love an exclusively traditional food box, with yokan and stuff… My family plans on ordering the Premium Box again, and potentially having it as a fun activity each month.

    The cute Anicolla Gashopon was amazing! My daughter hanged it off of her backpack immediately.

    1. We’re so happy to hear how much you enjoyed your first crate. We’ve send red bean paste in the past, we try to change things up so you can always try something new! You never know when it might show up though ^__^

  2. I was wondering, would you guys be able to tell me the brand of the mini pancakes? I’ve been trying to find them ever since you guys put the maple ones in the other crate. I would like to order some, but can’t find them anywhere! This would be a great help. Please email me with a reply if you can.

  3. The October crate was my first order, and I was simply delighted to see all the things that came in it. The Umaibo Sticks were certainly interesting, I actually enjoyed the somewhat unusual flavor. I appreciate your effort to put something unusual in there, it was a pleasant surprise. Hoping to get a couple friends to take a bite too! I’ve upgraded my subscription. ^u^

  4. This is my favorite crate yet! Love the savory snacks, and the cow tongue is fantastic! I’ve eaten actual cow tongue also, and prefer the snack! The mini pancakes were delicious and I’m sad I couldn’t stop myself from eating both of them in one go. Everything else was just as exciting and everything I’ve tried I’ve loved!

  5. I am saving the october crate for my birthday because im going away with my fiance (6 nov), but i took a look inside anyway. I know three items will go to him, since i don’t consume gelatine, however… with regard to my vegetarianism, whats the status with the Umaibō, because…’beef tongue”. i couldn’t find english labels on the packets.